von Markus Trapp — 17.12.2013, 15:09 Uhr
Es mag zynisch klingen, die Vertriebsstrukturen und das Geschäftsmodell der mexikanischen Drogenkartelle mit denen global agierender Handelsunternehmen, wie z. B. Amazon, zu vergleichen. Doch genau das macht Rodrigo Canales, der als Associate Professor of Organizational Behavior an der Yale School of Management unterrichtet. Canales analysiert in seinem 18-minütigen TED-Talk den organisatorischen Hintergrund der menschenverachtenden Drogenkartelle in Mexiko:
Up to 100,000 people died in drug-related violence in Mexico in the last 6 years. We might think this has nothing to do with us, but in fact we are all complicit, says Yale professor Rodrigo Canales in this unflinching talk that turns conventional wisdom about drug cartels on its head. The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management.
Treffende Einordnung des sehenswerten Vortrages auf Co.Design:
Canales points out that illegal drugs are a $60 billion market (wholesale) in the U.S., which is just about the yearly revenue of Microsoft. And everything the cartels do is part of “integrated strategy” to pursue this market–including a strong organizational structure, tempting incentives, and good brand management. Maybe this seems like your typical TEDTalk, oversimplifying massive world problems into a bite-sized business language that seems as simple to fix as a miscalculated spreadsheet. But I was taken by the presentation–by how well it explained methodology and motivation, with all the understandable progression into the immoral you might see in Breaking Bad.